• Presentation

  Jesús Bermejo

  7-10

  • PDF (Español (España))

Editorial

• Editorial. Dynamos of the imaginary into the systemic crisis

  José Luis León

  11-14

  • PDF (Español (España))

Articles

• The organization of events in the Integrated Marketing Communications (IMC) context: the value of experience

  María Galmés Cerezo, Juan Salvador Victoria Mas

  15-34

  • PDF (Español (España))
• Advertising in politics, politics in advertising

  Francesco Screti

  35-61

  • PDF (Español (España))
• Creating interactive stories to build microsites 2.0: the actitud captivating a new visual code

  José Ignacio Trapero de la Vega

  63-80

  • PDF (Español (España))
• Apps as an additonal possibility for the communication between brand and his audience: An analysis based on the users rating

  Zahaira González Romo, Ruth S. Contreras Espinosa

  81-100

  • PDF (Español (España))
• Prefixing as advertising persuasion strategy: from the neology to argumentation

  Javier Vellón Lahoz

  101-103

  • PDF (Español (España))
• The Institutional Advertising of the Andalusian Government

  Mª Dolores Fernández Poyatos, Emilio Feliu García

  115-138

  • PDF (Español (España))
• Integrated Advertising in TV content: visual attention and cognitive recognition in young and in older adults

  Elena Añaños, Anna Valli

  139-162

  • PDF (Español (España))
• Aged bodies: a case study from the advertising discourse

  Paula Pochintesta

  163-181

  • PDF (Español (España))
• Propaganda and education. Criteria for conceptual and communicational differentiation

  Antonio Pineda

  183-205

  • PDF (Español (España))
• Consideration of sexist advertising based on context and personal characteristics. Empirical study between advertising students

  Marián Navarro-Beltrá, Marta Martín Llaguno

  207-230

  • PDF (Español (España))
• The representation of children in advertising: a survey by the frame Spanish ethics

  Ana María Medina Heredia, Alfonso Méndiz Noguero

  231-253

  • PDF (Español (España))
• Mobile Advertising Applications: Spanish Teenagers’ Knowledge, Attitudes and Motives of Use

  Silvia Sanz Blas, José Martí Parreño, Carla Ruiz Mafé

  255-270

  • PDF (Español (España))

Reviews

• Un compañero de viaje imprescindible. CARO ALMELA, Antonio: Comprender la publicidad. Barcelona, Trípodos, colección (Ex)tensiones, 2010.

  Marta Pacheco Rueda

  271-276

  • PDF (Español (España))