El papel social de la publicidad

  • Vanni Codeluppi
Palabras clave: Advertising sociology, Working of advertising, Consumer, Culture, Ethics

Resumen

This paper analyses the behavior of advertising and the limites society tries to impose over it. This cogitation is made from a sociological perspective, due to the fact that it deals with the effects that advertising generates over social contexts and not over individual consumers.

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Publicado
2007-08-29
Cómo citar
Codeluppi V. (2007). El papel social de la publicidad. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 1(1), 149-155. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0707120149A
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Artículos