• Presentation

  Jesús Bermejo

  7-10

  • PDF (Español (España))

Editorial

• Debt and advertising

  Antonio Caro

  11-14

  • PDF (Español (España))

Articles

• Advertising and multicultural themes. An analysis of methods of research

  Marta Mensa Torras, Fernando Morales Morante

  15-38

  • PDF (Español (España))
• Clothes advertising

  Vanni Codeluppi

  39-50

  • PDF (Español (España))
• Sexism advertising: defining concepts and gender indicators. Empirical study of scientific production

  Marian Navarro Beltrá, Marta Martín Llaguno

  51-73

  • PDF (Español (España))
• Semiotic Production in the Context of the Economy Significatization (Or: How to Achieve an Effective Advertising in the Era of Virtual Capitalism?)

  Felip Vidal Auladell

  75-97

  • PDF (Español (España))
• Topic and distopic luxury: A frame for the design and advertising

  Javier González Solas

  99-120

  • PDF (Español (España))
• Advertorial’s tipology in the printed press of Alicante: study of Diario Información and newspaper La Verdad

  Alicia de Lara González

  121-140

  • PDF (Español (España))
• Formal structures of visual metaphors in pictorial advertising: a cognitive analysis

  María J. Ortiz Díaz-Guerra

  141-162

  • PDF (Español (España))
• Semiotics Approaches concerning Planning from Communication

  Carlos Federico González Pérez

  163-182

  • PDF (Español (España))
• Public Relations and Fundraising in Universities. A management model proposal

  Rosa María Torres Valdés

  183-202

  • PDF (Español (España))
• Just inform or also persuade? Museums and advertising in Spain

  Santos M. Mateos Rusillo

  203-222

  • PDF (Español (España))
• The video game as an advertising medium: an approach to the study of advergaming in brands foods aimed at children in Spain.

  Cristina González Díaz, Mª Teresa Francés Barceló

  223-247

  • PDF (Español (España))
• Consumption, Development and Advertising. An Historical Approach (Spain, 1960-1975)

  Mercedes Montero

  249-273

  • PDF (Español (España))

Reviews

• Porque la redacción publicitaria es mucho más que palabras, «be copy my friend»

  Isidoro Arroyo Almaraz

  275-278

  • PDF (Español (España))