• Presentación

  Natalia Abuin

  211-212

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Editorial

• Editorial

  Raúl Eguizábal

  213-215

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Articles

• The Discourse Of Experience In The Advertising Of Meaning. What Does It Mean “To Have” An Experience?

  Felip Vidal Auladell

  217-237

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• Micromachismo on adverstising

  Juan Carlos Suárez Villegas

  239-251

  • PDF (Español (España))
• The social cause advertising creativity: Values and confidence. The advertising discourses in crisis

  Isabel Rodrigo Martín, Luis Rodrigo Martín

  253-274

  • PDF (Español (España))
• 360º Communication and social advertising in «Pills for other persons’ pain»: case study

  Lisa Hanninen, Coral Morera Hernández

  275-293

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• Perception of the corporate communication role in the traditional sectors

  Rocío Blay Arráez, Maria Teresa Benlloch Osuna, Guillermo Sanahuja Peris

  295-316

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• Television and gastronomy. Historical analysis of television programming from an advertising perspective

  Tatiana Hidalgo-Marí, Jesús Segarra-Saavedra

  317-341

  • PDF (Español (España))
• Real picture films of advertising cinema screened in Spain between 1957 and 1967

  Diana Ramahí García, Oswaldo García Crespo

  343-365

  • PDF (Español (España))
• Advertising practices in foreign language: the case of Spanish language in Cameroon

  Zacharie Hatolong Boho

  367-383

  • PDF (Español (España))
• The visibility of aggressive political discourse. A pragmatic-cognitive interpretation of one anti-Obama’s poker racist billboard

  Manuel Balsera

  385-407

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• Analysis and evolution of the advertising campaigns promoted by the Government of Spain after the approval of the National Plan of Awareness and Prevention of the Violence of Kind

  Jessica Fernández Vázquez

  409-424

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Reviews

• Persuasión: un giro caleidoscópico

  Jesús Bermejo Berros

  425-427

  • PDF (Español (España))
• Las claves del pensamiento creativo según Luis Bassat

  Mª Isabel Menendez

  429-432

  • PDF (Español (España))