Vol. 15 No. 1 (2021) | Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias

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Revistas Científicas Complutenses

Ediciones Complutense

Cubierta Pensar la Publicidad vol 15-1 (2021)

Vol. 15 No. 1 (2021)

Published: 2021-05-31

Editorial

Publicidad y poder

Raúl Eguizábal Maza

1-3
- PDF (Español (España))

Articles

Loss of Advertisers on Spanish Sports Radio as a Result of the Coronavirus: the Case of Carrusel Deportivo

Javier de Sola Pueyo

5-18
- PDF (Español (España))
The Estrella Damm Beer Case: Brand Strategic Repositioning Establishing a Territory and Mobilizing Social Networks

Antón Álvarez-Ruiz, Celia Castro Patiño

19-42
- PDF (Español (España))
Communication Plans in the Spanish University

María Teresa Pellicer Jordá

43-55
- PDF (Español (España))
Strategic Communication and Corporate Social Responsibility. Advertising Messages Linked to Climate Change

Emma Torres-Roma, Silvia García-Mirón

57-73
- PDF (Español (España))
Communication Analysis on Environmental Sustainability in the Imaginary of the Spanish Energy Sector

Eva Citlali Martínez Estrella

75-90
- PDF
Communication and Branding in Cultural and Creative Districts: a Methodology for Detecting Common Problems to be Tackled Through Branding

Jennifer García Carrizo

91-114
- PDF (Español (España))
The Observation of Advertising from a Gender Perspective: Leisure, Beauty and Rape Culture

Camila Ordóñez Laclé

115-134
- PDF (Español (España))
Configuration of Gender Stereotypes in Children's Advertisements. Comparative Study between Spain and Argentina

Leticia Quintana Pujalte, Patricia Pujalte Ibarra

135-156
- PDF (Español (España))
A framed woman. An analysis of advertising language through the female character in the film A married woman (Godard, 1964)

Ana Quiroga Álvarez

157-175
- PDF (Español (España))

Reviews

Historia de la primera gran empresa radiofónica española y germen de la Cadena SER: Unión Radio

Luis Eguizábal Jiménez

183-185
- PDF (Español (España))

Miscelánea

Índices Pensar la Publicidad. Descriptores temáticos del Vol. 11 (2017) al Vol. 14 Núm. 2 (2020)

Raúl Eguizábal Maza

187-228
- PDF (Español (España))

Artículos breves

Princesses and Superheroes: An Analysis of Sexism in Toy Advertising Campaigns

María Isabel Menéndez Menéndez

177-182