Vol. 14 No. 1 (2020) | Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias

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Revistas Científicas Complutenses

Ediciones Complutense

Cubiertas Pensar la Publicidad vol 14-12 (2020)

Vol. 14 No. 1 (2020)

Published: 2020-07-16

Editorial

Editorial

Raúl Eguizábal Maza

1-2
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Articles

The identification of native advertising in newspapers, a time and sector based analysis

Francisco Leslie López del Castillo Wilderbeek

3-12
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Naming process, theory vs practice

Micaela Ferrari, Pablo Pesantez-Coronel, Cecilia Ugalde

13-27
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The creation of slogans for the international tourist destinations

José Carlos Pozo García, Ernesto Batista Sánchez

29-41
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Femvertising, gender equality and the effect of the third person on female workers in Gamarra

Katherine-Lesly Ruiz-Sánchez, Eliana Gallardo-Echenique

43-52
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Women in the publicity discourse of food for intolerant: from the claim of health to aesthetic perfection

Ruth Gómez de Travesedo-Rojas, Paloma López Villafranca

53-63
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Branded content like advertising strategy

Carla Rogel del Hoyo, Mar Marcos Molano

65-75
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Eatertainment and thematic restaurants in Medellin. An experiential construction for consumers from the creative and cultural industries/companies

Melissa Cardona-Sánchez, Omar Muñoz-Sánchez, Claudia Inés Vélez-Ochoa

77-88
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The economic-commercial fights beyond the box. Press, advertising and radio in Argentina in the 20s

Pablo Ariel Scharagrodsky

89-103
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Reviews

Integrating a Gender-sensitive Approach in Communication Studies: a Proposal Designed by UNESCO-UniTWIN on Gender, Media and ITCs French, L., Montiel, A., Padovani, C. (Ed.) (2019). Gender Media and ICTs: New Approaches for research, education and training. París: UNESCO.

Lucía Gloria Vázquez Rodríguez

105-106
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La planificación de medios y su aportación a la estrategia integrada de marca

David Cordón Benito

107-108
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La foto social: de la nostalgia al big data

Jaime López Díez

109-110
- PDF (Español (España))