• Presentación

  Antonio Caro

  9-12

  • PDF (Español (España))

Editorial

• Hiperestimulación cognitiva y publicidad

  Jesús Bermejo

  • PDF (Español (España))

Articles

• Neuromarketing: Technologies, Market and Challenges

  Sergio Monge Benito, Vanesa Fernández Guerra

  19-42

  • PDF (Español (España))
• Ads in verse in the early years of the magazine Caras y Caretas (1898-1900): between humour, politics and persuasion

  María Soledad Pessi

  43-63

  • PDF (Español (España))
• A Proposal of a Tool for Content Analysis of Product Placement in Audiovisual Content.

  José Martí Parreño

  65-92

  • PDF (Español (España))
• Brand experiences communication in social networks: case analyis of FIFA World Cup 2010 sponsors

  Silvia García Mirón

  93-118

  • PDF (Español (España))
• Interactive communication strategies in food brands websites targeted to children

  María Henar Alonso Mosquera, María Sánchez Martínez

  119-138

  • PDF (Español (España))
• The tire track as an advertising medium. The case of Michelin and the trade wars between the pioneers in the sector (1904-1916)

  Pau Medrano Bigas

  139-158

  • PDF (Español (España))
• Semiocapitalism, brand, and advertising. An overview

  Antonio Caro

  159-180

  • PDF (Español (España))
• Public actions of gender awareness. The efforts of regional and local government in advertising communication (1999-2007)

  Natalia Papí-Gálvez, Belen Cambronero-Saiz

  181-203

  • PDF (Español (España))
• Cultural identity in alcoholic beverages advertising

  Marina Ramos Serrano, María del Mar Rubio Hernández

  205-231

  • PDF (Español (España))
• Advertising formats in sport radio: since the traditional radio spot to the importance of the figure the presenter

  Francisco Javier Herrero Gutiérrez, Hilario José Romero Bejarano

  233-254

  • PDF (Español (España))
• Serial position, information density and speech rate in the recall of radio ads

  Emma Rodero

  255-276

  • PDF (Español (España))
• Comparative autopromotion of the television in Spain: Antena 3 vs. Telecinco

  Jessica Fernández Vázquez

  277-298

  • PDF (Español (España))

Reviews

• Balsebre, Armand: "La Historia de una biografía"

  Susana Giménez Cisneros

  299-303

  • PDF (Español (España))