Resistance is futile: the borg, the hive, and corporate hegemony

  • Steve Coulter University of California, Santa Cruz
Keywords: superorganisms, corporations, cyborgs, anthropocene, sociobiology

Abstract

The Borg, a collective of humanoid cyborgs linked together in a hive-mind and modeled on the earthly superorganisms of ant colonies and beehives, has been the most feared alien race in the Star Trek universe. The formidable success of the Borg in assimilating their foes corresponds to the astounding success of superorganisms in our own biosphere. Yet the Borg also serves as a metaphor for another collective of biological entities known as the corporation. In the Anthropocene epoch, corporations have become the most powerful force on the planet; their influence on the social world and the environment exceeds any government and may determine the continued sustainability of human life. Corporations have been described as people and as machines, but neither metaphor accurately describes their essence or contributes to an understanding that might resist their power. This paper reframes our understanding of the corporation by examining the metaphors that are used to describe it, and by suggesting an entirely new metaphor viewing the Borg and the corporation through the lens of sociobiology. I will argue that the corporation is a new form of superorganism that has become the dominant species on the planet and that the immense, intractable power of a globalized, corporate hive-mind has become the principal obstacle to addressing the planetary emergency of climate change. Reframing our metaphoric understanding of corporations as biological entities in the planetary biosphere may enable us to imagine ways to resist their increasing dominance and create a sustainable future.

 

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Author Biography

Steve Coulter, University of California, Santa Cruz
Steve Coulter teaches writing, sustainability, technology, and social justice at the University of California, Santa Cruz.
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Published
2016-04-26
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How to Cite
Coulter S. (2016). Resistance is futile: the borg, the hive, and corporate hegemony. Teknokultura. Journal of Digital Culture and Social Movements, 13(1), 217-244. https://doi.org/10.5209/rev_TK.2016.v13.n1.52150

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Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas