Vol. 16 No. 1 (2022) | Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias

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Revistas Científicas Complutenses

Ediciones Complutense

View Vol. 16 No. 1 (2022)

Vol. 16 No. 1 (2022)

Published: 2023-06-12

Editorial

Ajustando el rumbo para mantener el objetivo

Revista Pensar la Publicidad

1
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Articles

The contemporary television advertising phenomenon and the impact of changes in sound supports and resources

Adrián Chamorro Pulido

3-12
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From media audiences to algorithmic audiences

Mariano Zelcer

13-23
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The effects of advertising on university´s choice in Spain: a methodological proposal based on emotional and rational factors

Olinda Julia Mamani Ramos, Teresa Pintado Blanco

25-38
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Analysis of the changes in the needs of citizens after the COVID-19 crisis: the case of the Argüelles neighbourhood, Madrid

Raquel Ruiz Jiménez, Jennifer García Carrizo, María-Henar Alonso-Mosquera

39-51
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Personas technique: born inside User-Centered Design and imported into Advertising creativity

Germán Rodríguez-Perujo

53-61
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Reviews

Walter, E., & Gioglio, J. (2020): Las leyes de la marca: el storytelling. McGraw-Hill Interamericana. 290 páginas

Pedro Elías Ochoa Daza

63-64
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