New Strategies for Old Dilemmas: Unraveling how Spanish Regional Public Service Media Face the Platformization Process

DOI: https://doi.org/10.5209/esmp.84534
Keywords: Public service media, Platformization, Spanish television, Distribution strategies, Media policy
Agencies: This paper is fund by the research project “Public Service Media in the face of the platform ecosystem: public value management and evaluation models relevant for Spain (VALCOMM)”, funded by the Spanish State Program of R D I oriented to the Challenges of Society of the Ministry of Science, Innovation and Universities (Government of Spain), Agencia Estatal de Investigación (AEI) and the European Regional Development Fund (ERDF). Belén Galletero-Campos and Ana María López-Cepeda receives funding from the grants to University of Castilla-La Mancha research groups.

Abstract

The current global media scenario, dominated by private transnational conglomerates that operate in a multiplatform context, brings the debate on the future of public service media (PSM) back to the fore. These operators are facing a redefinition of their operational strategy, not only in their linear broadcasting but also in the online space. Through in-depth interviews with the digitization managers, this article studied the case of Spanish regional PSM to analyze how these corporations are adapting to the new scenario through the development of their own video-on-demand (VoD) websites. The results show that these corporations are in their infancy in the platformization experience, operating without a sound strategy. In addition, this study identifies how the dilemmas historically faced by PSM have been reconverted into emerging identity, economic, and legitimacy challenges that require new strategies.

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Author Biographies

Azahara Cañedo, Universidad de Castilla-La Mancha

PhD, is researcher and professor at the Faculty of Communication, University of Castilla-La Mancha. Her line of research, from the theoretical perspective of the Political Economy of Communication, has specialized in the study of audiovisual cultural industries, especially public service media.

Belén Galletero Campos, Universidad de Castilla-La Mancha

PhD, is researcher and professor at the Faculty of Communication, University of Castilla-La Mancha. Her lines of research have focused on local media and journalism and the role of public television. She is a member of the Advisory Board of the Ente Público de Radiotelevisión Castilla-La Mancha.

David Centellas, Universidad Isabel I

PhD, is researcher and professor at Isabel I University. His line of research has specialized in the study of public service journalism.

Ana María López Cepeda, Universidad de Castilla-La Mancha

PhD, is researcher and professor at the Faculty of Communication, University of Castilla-La Mancha. Her main research lines involve the governance and independence of public service media.

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Published
2023-02-17
How to Cite
Cañedo A., Galletero Campos B., Centellas D. y López Cepeda A. M. (2023). New Strategies for Old Dilemmas: Unraveling how Spanish Regional Public Service Media Face the Platformization Process. Estudios sobre el Mensaje Periodístico, 29(1), 67-77. https://doi.org/10.5209/esmp.84534
Issue
Vol. 29 No. 1 (2023)
Section
Research and Documents

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