Evangelizing from social networks: the case of the Cardinals on "Twitter"
Keywords:
religious information, evangelization, social networks, Twitter, Catholic Church
Abstract
Taking advantage of the unexpected resignation of Benedict XVI, this study examined the Twitter activity of 117 cardinal electors who have gathered in the 2013 conclave to elect a new pope. The hypothesis is that, in a context of decreasing people who pray and go to church, leading members of the Catholic Church make use of technologies such as microblogging network because, among other things, increase visibility, reduce the cost of evangelization, promote cooperation between the faithful and facilitate the dissemination of religious information. In this article we can see that the predominant communicative model is ‘topdown’ and that, with few exceptions, the Cardinals (a group with a mean age of 77 years) tend to use the tool as a complementary platform rather than a space of conversation and listening.Downloads
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How to Cite
Pérez Dasilva J. A. y Santos Díez M. T. (2014). Evangelizing from social networks: the case of the Cardinals on "Twitter". Estudios sobre el Mensaje Periodístico, 20(1), 211-227. https://revistas.ucm.es/index.php/ESMP/article/view/45228
Issue
Section
Studies
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