Information activity in digital media: will print newspapers survive without advertising?
Keywords:
Advertising, print media, digital media, future of media, new business model.
Abstract
This crisis has accelerated printed press’ process to become online. ICT have transformed the information system both economically and productively. The dramatic decline in advertising revenues shakes the business model followed so far by media companies. We need new ways of financing, to allowe media survive. There are cases of new systems adopted for information activity to obtain profitability: from crowdfunding to ecommerce, supported in media audiences. All this makes us question the future of the media, in the way as they have been understood as information companies untill now.Downloads
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How to Cite
Marcos Recio J. C., García-Alonso P. y Parra Valcarce D. (2014). Information activity in digital media: will print newspapers survive without advertising?. Estudios sobre el Mensaje Periodístico, 20(1), 177-194. https://revistas.ucm.es/index.php/ESMP/article/view/45226
Issue
Section
Studies
License
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