Humor during a political conflict: Hostility and polarization on X

Keywords: Communication policy, Digital Media, Political communication, Social Media

Abstract

This study analyzes humor as a tool for confrontation in digital political debate. A total of two hundred twenty-six posts published on X between November 3 and 15, 2023, during a period of political unrest related to the upcoming investiture of President Pedro Sánchez, were examined using a mixed methodology based on Grounded Theory and Critical Discourse Analysis. The results show that humor reinforces group identities, contributes to affective polarization, and is predominantly used to attack political opponents. Hostile messages often rely on audiovisual formats and are associated with multiple contributors and masculinized language. The study concludes that political humor on social media strengthens group cohesion through the symbolic exclusion of the other, weakening democratic debate.

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Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas

Author Biography

Andrés García Latorre, Universidad de Cádiz

Periodista e investigador gaditano. Licenciado en Periodismo por la Universidad de Sevilla (2003) y máster en Social Media: Gestión y Estrategia por Universitat Oberta de Catalunya (2023), cursa el Programa de Doctorado Interuniversitario en Comunicación organizado por las universidades de Cádiz, Huelva, Málaga y Sevilla. En la actualidad, trabaja como Personal Técnico de Administración y Servicios en el Gabinete de Comunicación y Marketing de la Universidad de Cádiz. Desde hace más de 20 años ha estado ligado al mundo de la comunicación y ha realizado labores de redacción y producción periodística, de comunicación institucional y de presentación y coordinación de eventos. Es vicepresidente segundo de la Asociación de la Prensa de Cádiz desde 2021.

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Published
2025-11-19
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How to Cite
García Latorre A. (2025). Humor during a political conflict: Hostility and polarization on X. Teknokultura. Revista de Cultura Digital y Movimientos Sociales, 23(1), 23-34. https://doi.org/10.5209/tekn.103146