Guiding principles and value proposition of cooperative media

Keywords: Media cooperatives, third communication sector, guiding principles, stakeholders, value proposition

Abstract

The present article analyzes how the guiding principles of seven cooperative media are formulated and explores whether they transmit a clear idea of their value proposition.  It observes whether they are accurate and transparent, if they specify information on media values, organizational structure, the business of the news, and stakeholders. For this purpose, cooperative enterprise statutes have been examined along with the internal regulations, the webpage information of the media analyzed, the codes of ethics, and the financing systems.  The article concludes that the cooperative principles promoted by the International Cooperative Alliance (ICA) are the basis for the guiding principles for the media’s profile, safeguarding their autonomy and fomenting a value proposition in which the integrated relationship with stakeholders is key, enhancing the principles of solidarity and subsidiarity.

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Author Biography

Guadalupe Aguado-Guadalupe, Universidad Carlos III de Madrid

Guadalupe Aguado-Guadalupe es Profesora Titular del Departamento de Comunicación de la Universidad Carlos III de Madrid, donde imparte la asignatura Organización y gestión de la empresa informativa. Doctora en Ciencias de la Información por la Universidad Complutense de Madrid. Miembro del grupo de investigación Periodismo y análisis social: evolución, efectos y tendencias (PASEET). Su línea de investigación se centra en los modelos de negocio de las empresas informativas y las tendencias del mercado informativo

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Published
2023-09-07
How to Cite
Aguado-Guadalupe G. (2023). Guiding principles and value proposition of cooperative media . Estudios sobre el Mensaje Periodístico, 29(3), 509-519. https://doi.org/10.5209/esmp.90161
Section
Studies