Audiovisual communication patterns in the Spanish-language channels by children youtubers
Abstract
This research analyses the visual communication patterns of videos published in Spanish by kids and adolescents youtubers. The content of 300 videos (up to 15 minutes) by youtubers aged between 11 and 17 and with more than 1 million followers, becoming influencers, was studied. The research confirms that the use of audiovisual resources and the scene shown through the combination of frames and shot angles shapes the style of the channels, although the youtubers alternate other productions in their channels that deviate from their usual format. Gender differences have also been observed, although not in terms of age. In short, it is an elaborate editing process with the aim of making a dynamic audiovisual production in order to please the target audience.
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