Memetic Micronarratives on Climate Change: The Case of 9GAG
Abstract
This article examines the predominant narratives and intertextualities in memetic images of climate change. An exploratory analysis of 145 specific memes on climate change has been carried out through the website www.9gag.com, a reference in this type of format. Memes have been considered as cultural units with a high capacity to generate engagement in users, through positioning, irony and the feeling of belonging to a community. It has been observed that, in certain aspects such as the so-called “discourse of consequences”, the same patterns predominate in memes as in traditional media. However, intrinsic aspects of this format such as intertextuality, have proven to be of great value for effective communication of the complex reality of climate change in a context such as the current one, where the push for affective and polarised discourses is increasingly perceived.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
