The Environmental Dimension and the SDGs in the Strategic Communication of Triple Bottom Line Businesses
Abstract
This paper analyzes the environmental dimension and the SDGs in the management of public relations in triple bottom line businesses in the context of Covid19. For this purpose, we have conducted an exploratory-descriptive research through a questionnaire to 79 companies classified as B Corps from 27 countries. The results show that while most of the participants identify the environment as a stakeholder and consider the environmental dimension as very important for the management of their communication; only 2 out of 10 companies consider the SDGs among the three most relevant issues related to sustainable development. From these data, we infer that although triple bottom line businesses are working to generate environmental value, in many cases they are not adequately identifying and communicating to their stakeholders.
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