A methodological approach to the use of pictures in the sensational launch of Grupo 16 in 1978: 'Diario Libre'
Abstract
This research focuses on the popular-sensationalist newspaper —Diario Libre, 1978— which, with just two months of sale, was a very partial and improvised experience in the recently founded Group 16, editor also of Diario 16 and referring to the prominence of the press in the recently inaugurated political democracy. Through the application of a complete quantitative and qualitative analysis of the iconic elements —principally photographs— of the universe of published copies, it is concluded that the failure of the company was in the hasty exit of a medium that never lived up to what they promised at launch and never dedicated the necessary means to make the rigorous and attractive journalism that such company needed then.
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