The management of the linguistic model in the mass media: between the Academic Regulation and the Journalistic Practice

Abstract

The article analyzes the reception in the press of the orthographic reforms proposed by the Real Academia since 2010. Specifically, it focuses on writing adverb solo / sólo, but also draws on the accentuation of monosyllables, the demonstrative and the prefix ex. The objective is to determine the implication of the media in the dissemination of academic innovations, the degree of autonomy from them, and to establish the level of control over decisions on language and the degree of coherence that presents each newspaper. For this, eleven newspapers are studied, six general and five specialized in economy and sport, through a corpus of texts published for one month in 2014, divided into three genres: editorials, articles and informative articles opinion.