Strategies and Resources of Sports Radio in Media Convergence Context: Analysis of Radio Marca and its sinergies with Marca and marca.com
Keywords:
Sports radio, radio, media convergence, radio marca.
Abstract
The process of media convergence stemming from the implementation of new digital technologies has changed not only work patterns, but also the relationship with the audience. Radio Marca, as a format radio specialised in sport content, has also suffered this changes reflected especially in the newsroom integration with Diario Marca and marca.com. The current study analyses the synergies, from the point of view of the radio with the other two platforms using content analysis and an ethnographic work, done during two weeks at Unidad Editorial in Madrid.Downloads
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Published
2018-04-17
How to Cite
Muerza Ferrer A. (2018). Strategies and Resources of Sports Radio in Media Convergence Context: Analysis of Radio Marca and its sinergies with Marca and marca.com. Estudios sobre el Mensaje Periodístico, 24(1), 758-795. https://doi.org/10.5209/ESMP.59979
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Section
Research and Documents
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