Analysis and projection of audiovisual contents about youth and drugs in YouTube

  • Nereida López Vidales Universidad de Valladolid
  • Leire Gómez Rubio Universidad de Valladolid
Keywords: Young, drugs, youtube, prevention, education.

Abstract

The Internet has become the showroom for different agencies and institutions, both public and private, as well as for citizens in general, where to spread their message. Among them we can find campaigns against drug addiction and despite their largely betting through conventional mainstream media, have recently found in the net a new transmission channel, especially for amateur productions. In this paper it is offered an analysis of those videos related to drugs most viewed in the most visited video site in Internet, YouTube.

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Published
2015-11-03
How to Cite
López Vidales N. y Gómez Rubio L. (2015). Analysis and projection of audiovisual contents about youth and drugs in YouTube. Estudios sobre el Mensaje Periodístico, 21(2), 863-881. https://doi.org/10.5209/rev_ESMP.2015.v21.n2.50889
Section
Studies