Iconography, Stereotypes and Photographic Manipulation of Female Beauty

  • M.Mar Martínez-Oña Instituto Universitario de Investigación de Estudios de las Mujeres y de Género Universidad de Granada
  • Ana M. Muñoz Muñoz Universidad de Granada
Keywords: Genre stereotypes, Iconography, Advertising manipulation, Advertising photograph, Female image.

Abstract

Research tendencies that have been developed with regard to iconography, stereotypes and the concept of female beauty are studied. The aim is to suggest a unified view about the image of women, their iconography, stereotypes and beauty. Topics that are interrelated through the same positive and negative dichotomy, present in women’s illustration throughout history. Nowadays it is reflected in the advertising market with the image of the woman as a housewife in comparison to the woman as a desire object, private and public life. In order to do so, the most recent bibliography about these three topics is gone through.

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Published
2015-05-11
How to Cite
Martínez-Oña M. y Muñoz Muñoz A. M. (2015). Iconography, Stereotypes and Photographic Manipulation of Female Beauty. Estudios sobre el Mensaje Periodístico, 21(1), 369-384. https://doi.org/10.5209/rev_ESMP.2015.v21.n1.49100
Section
Research and Documents