Augmented Reality and Technological Innovation in Press. The Experience of Watching and Listening to a Printed Newspaper
Abstract
This paper analyzes the technological base of Augmented Reality, a display system whose application in the media is currently increasing. The aim is to explore the possibilities and effects in print newspapers. The authors are focuses on Spanish and foreign newspapers and magazines which are incorporating this option in their issues. A survey and a questionnaire were designed to know what means the application of Augmented Reality in print media for professionals and consumers.Downloads
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