The usability of web portals in the SMEs. Tools and uses for enterprise communication

Abstract

The usability is understood as one of the pillars on which are built online business communication strategies. New communication platforms (social media, blogs…) are becoming more important in the online communication and, as consequence, organizations are paying less attention to their corporate websites. Small and medium enterprises (SMEs) are companies with a large weight in the economies of the most European countries but they are limited by budgets constraints. This research had reviewed the main tools used by SMEs to provide usable websites that encourage a better communication with their stakeholders. Results show limited attention to usability.