Communication for the equality in the new EEES: critical foundation for the social change

Abstract

This paper analyzes and supports a pedagogical proposal addressed to including teaching on equality in the degrees of Communication Sciences in the framework of the new EHEA. This research reviews the primary and secondary sources that define the guidelines for teaching equality in this new education arena and discusses them, on the one hand, from the focus of the most recent proposals on critical theory and critical pedagogy from Cultural Studies, Gender Studies and Peace Research, and, on the other hand, from the last trends of research on Communication for Social Change. This interdisciplinary approach links the university learning of future advertising, media and journalistic communication professionals with the cultural consequences of their messages on equality in present day communication scenarios.