The schedule of the Spanish public television aimed at children and youngsters. Is better a general offer or a thematic one? From La 2 to Clan TVE.

Abstract

The Spanish television is characterized by two periods in which programmes were aimed at children and youngsters. The first stage was in the nineties with the arrival of the private channels. Nevertheless, the first decade of the 21st century was portrayed by the unsuitable contents that television broadcast during protected schedule. Only the second public channel offered shows to this audience. As a result of the Digital Terrestrial Television arrival, kids and young people became into a target again. Therefore, the schedule of La 2 was moved to the new thematic channel, Clan TVE. The goal of this paper is to compare the broadcast scheduling of the two public channels. The aim is to find the better propose to children and youngsters.