The external validity of surveys conducted via the web. Threats and control
Keywords:
validity, surveys, internet, Web, questionnaires
Abstract
It is increasingly common to conduct surveys for research and teaching analysis via the Web. However, we do not know of articles that delimit the external validity of the data thus obtained. External validity refers to the ability of research to produce outputs which can be generalized. We propose to analyze the literature on the external validity of surveys over the Internet, to establish what the potential threats are, and suggest how to control them.Downloads
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Published
2012-12-10
How to Cite
P. de Marchis G. (2012). The external validity of surveys conducted via the web. Threats and control. Estudios sobre el Mensaje Periodístico, 18, 263-272. https://doi.org/10.5209/rev_ESMP.2012.v18.40980
Section
Articles
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