Television 2.0: Comunicative strategies on the Social Web
Keywords:
Web 2.0, Television, Information Sources, Social Networks, Twitter
Abstract
The emergence of social networks, the most popular example of Social Web 2.0, has revolutionized the media environment. Despite the initial fear, broadcasters have included them into their digital strategies. This way they are able to offer the audience a differential experience. Professionals of media are facing a new challenge: learning a new communicative language but also to evaluate the reliability of the information present on social networks. This paper presents a study of repercussions of the social networks in Journalism. We will analyze the broadcasters’ strategies on social media (specifically Twitter) for the issuance of events with large audiences.Downloads
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Published
2012-12-09
How to Cite
Vinader Segura R. y de la Cuadra de Colmenares E. (2012). Television 2.0: Comunicative strategies on the Social Web. Estudios sobre el Mensaje Periodístico, 18, 909-918. https://doi.org/10.5209/rev_ESMP.2012.v18.40969
Section
Articles
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