The Incorporation of the Spanish Universities’ Press offices to the Digital Environment. A Quantitative Analysis
Abstract
The aim of the present study has been to analyze the incorporation of the Spanish universities’ press offices to the Web 2.0, checking if they attend equally to the internal and external users. In order to achieve this, we have focused on specific features presented by their offices and their most frequently used on line communication resources, as well as their incorporation to the social networks and their degree of interaction. The analysis has shown that press offices have undertaken a progressive adaptation to the digital environment; although, the method used by the majority of these offices to disseminate the material remains traditional, i.e. without further modifications. Besides, we have detected than some users get more attention than others.Downloads
Article download
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.