Social networks in tourist brands in the Valencian Community
Keywords:
Social networks, tourism brands, Valencian Community
Abstract
Tourism is one of the most important economical sectors of the Valencian Community, but since 2009, there is a significant drop in tourists arrivals which motivates the implementation of several strategic and competitiveness plans, with new proposals of communication in which it is essential the adaptation to new technologies. This paper analyzes how they are communicating, what social networks are being used, leading tourist brands of Valencian Community: Benidorm, Castellón Mediterráneo, Costa Blanca and Valencia Terra i Mar. The results indicate that these networks are being used more as a normal channel of promotion and dissemination of tourist products, than for the purpose that made them popular: participation and interaction with the public.Downloads
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Published
2012-12-08
How to Cite
Iglesias García M. y Fernández Poyatos M. D. (2012). Social networks in tourist brands in the Valencian Community. Estudios sobre el Mensaje Periodístico, 18, 533-541. https://doi.org/10.5209/rev_ESMP.2012.v18.40932
Section
Articles
License
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