"Las Vegas en Los Monegros": Evaluating the mass media coverage of the social and economic impact of a business project from a corporate communication perspective
Abstract
Theme parks (as large-scale business projects) have a major impact on its local and regional context. Mass Media can decisively influence their future development, since it contributes in the formation of their reputation in the eyes of public opinion. This paper aims to evaluate the media coverage and treatment of the economic, social and environmental impact of a business project: the installation of a leisure and gaming city in Los Monegros desert in Aragon. The results show that the project has a good media visibility at the regional level and reveal that the issues linked to its economic contribution are better treated by the media than its social and environmental problems.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
