The epistemic ethical concerns involving algorithms in intelligent communication

Keywords: algorithm bias, algorithmic black box, algorithmic ethics, information cocoon, interpretability

Abstract

With the development and application of algorithms as catalysts, the changing modes of information production, dissemination, and consumption have also given rise to a myriad of serious ethical challenges. This study employs a multi-case approach and semistructured in-depth interviews to examine three prominent international information technology companies, namely, Meta, Sina, and Byte Dance. By investigating the utilization of algorithms in content creation and distribution and adopting an epistemic, ethical framework, this paper analyzes the phenomenon of information cocooning resulting from inconclusive algorithmic evidence, the presence of algorithmic black boxes stemming from inscrutable evidence, and the issue of algorithmic bias caused by misguided evidence. Consequently, this paper proposes three fundamental ethical principles for algorithmic systems: certainty, interpretability, and reliability.

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Author Biographies

Jialin Lin, Sun Yat-Sen University

Jialin Lin is an assistant professor with the School of Communication and Design, Sun Yat-Sen University, Guangdong, China. She received the Ph.D. degree in School of Journalism and Communication, Tsinghua University, Beijing, China, in 2022. Her publications mainly concern big data and privacy, algorithm ethics, and media law and ethics, including Change of Power and Values in Gig Economy under Algorithm: A Case Study on Online Food Delivery Platforms in China (in Chinese, Journal of Southwest Minzu University (Humanities and Social Science, 2021).

Changfeng Chen, Tsinghua University

Changfeng Chen is a professor and the Executive Dean of School of Journalism and Communication, Tsinghua University. She is interested in AI mediated communication, algorithm ethics, and algorithm governance. Her research team of media ethics in AI age is now supported by the Major Program of National Social Science Foundation of China (Grant No. 18ZDA307). She has published more than 200 research articles about public opinion on internet, media literacy, media ethics in the digital age.

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Published
2023-11-08
Opr
How to Cite
Lin J. y Chen C. (2023). The epistemic ethical concerns involving algorithms in intelligent communication. Teknokultura. Journal of Digital Culture and Social Movements, 20(Special Issue), 27-36. https://doi.org/10.5209/tekn.87552

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Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas