Femininity as a virtual object. Interacting with the Japanese girl-machines: Shiori, Monika, Miku, and Kizuna

Keywords: content analysis, gender, machine, mass culture, technology

Abstract

Since the rise of postmodern critical theory and gender related activism, femininity can be understood as a discursive phenomenon and a matter of culture. Nowadays, with everything that new communication technologies have to offer, we find ourselves living in a cultural landscape populated by pixelated girls and women with, I hypothesize, their own particular ways of displaying femininity as virtual entities. Following this hypothesis and within the framework of postmodern critical theory, this article uses a qualitative approach, with its emphasis on the mass culture that digital women populate, through structural content analysis of a selection of machines (Shiori, Monika, Miku and Kizuna) following a media research method with the objective of identifying a particular pattern in how they display femininity in Japan. In this doing, I find that femininity as a virtual object can be defined in terms of the relationship established between machines and humans, needing interaction to exist.

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Author Biography

Magdalena Correa-Blázquez, Universidad de Almería

Magdalena Correa Blázquez es Doctora en Filosofía por la Universidad de Almería. Es graduada en Psicología y en Criminología y tiene un Máster en Investigación en Ciencias del Comportamiento con especialización en Psicología Social. A lo largo de su carrera académica se ha implicado en el estudio de las redes sociales, los medios de comunicación de masas, las comunidades periféricas y de qué manera las tres entidades interactúan. En la actualidad, sus intereses se centran, en particular, en la cultura popular contemporánea y su papel en cuestiones relacionadas con el género y la construcción de feminidades, masculinidades y otras tantas identidades de género en espacios digitales.

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Published
2024-01-31
Opr
How to Cite
Correa-Blázquez M. (2024). Femininity as a virtual object. Interacting with the Japanese girl-machines: Shiori, Monika, Miku, and Kizuna. Teknokultura. Journal of Digital Culture and Social Movements, 21(1), 119-128. https://doi.org/10.5209/tekn.87186

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Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas