Post-machismo, gender violence, and opinion dynamics in digital media

Exploring the Spanish reality through the experience of eldiario.es

Keywords: comments, digital ethnography, digital newspaper, gendertrolling, sexist violence

Abstract

Gender violence has gradually become a public issue and a matter of State concern under permanent discussion in the Spanish media. Its increasing visibility has stimulated social and political awareness, but has also given rise to controversies, which are especially manifested in the digital environment. In this environment, meanings are built and expressed not only by the media, but also by online audiences participating through various mechanisms. This work observes the dynamics of the readers’ views on gender violence, as expressed in a politically progressive born-digital medium like eldiario.es. A sample of 716 comments to articles on gender violence published by this online newspaper are analyzed. A quantitative analysis shows a male-dominated participation of readers who are not subscribed to the site and whose views are contrary to those of eldiario.es’ editorial charter and its commitment to equality. A qualitative analysis of the contents of those comments reveals the recurring use of the feminist-antifeminist dichotomy in the debate, as well as a questioning of the scientific nature, purpose and suitability of feminism for the eradication of gender violence. Finally, the promotion of a genuine democratic debate in digital sites as the one here analyzed is discussed in light of women’s notable underrepresentation in the debate and of the possible misuse of participation as a means to perpetrate symbolic violence against women.

 

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Author Biographies

Laura Martínez-Jiménez, Universidad Pablo de Olavide

Laura Martínez-Jiménez recently completed her FPU-MED-funded PhD in Social Science at Pablo de Olavide University (UPO). Her work is focused on the intersections of postfeminism and neoliberal capitalism from Feminist Cultural Studies. She was a visiting scholar at the UCD Equality Studies Centre (University College Dublin, Ireland). Laura is a member of the GEP&DO Gender Observatory, the EcoEcoFem Research Group and the Spanish Association of Communication Research.

Belén Zurbano-Berenguer, University of Seville

Belén Zurbano Berenguer holds a international PhD in Journalism. Her PhD thesis was awarded by the Spanish Society of Journalism and the Seville city council. Belén is a member of the Communication & Social Sciences research group and of the GEP&DO Gender Observatory. She has lectured in international conferences and published papers in international journals. She has taught at the University of the Basque Country University / Euskal Herriko Unibersitatea, the Moulay Ismail University (Meknès, Morocco), the University of Colima (Mexico), the Pablo de Olavide University, the Abdelmalek Essaâdi University (Morocco) and the University of Málaga, between other centers. Her primary research interests are communication and gender, media and feminist movements, journalistic discourse and social feminist theory.

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Published
2019-10-09
Opr
How to Cite
Martínez-Jiménez L. y Zurbano-Berenguer B. (2019). Post-machismo, gender violence, and opinion dynamics in digital media: Exploring the Spanish reality through the experience of eldiario.es. Teknokultura. Journal of Digital Culture and Social Movements, 16(2), 213-228. https://doi.org/10.5209/tekn.65173