Feminist standpoint on social media sites and internet practices

Keywords: egoblogger, ethical code, internet users, sexism, youtuber

Abstract

Social media sites and the internet have opened up new spaces for self-identity and the construction of social relationships. Technology communications affect human relationships by introducing innovations for individual and collective representations, but the direction and intensity of these changes may be diverse and even reinforce old patterns from the past, particularly from a gender perspective. While feminist utopians heralded the internet as a space free from gender stereotypes, evidence suggests sexist patterns still remain in place today. This work investigates several phenomena on social media sites (egobloggers, YouTubers, influencers) from a gender perspective. This analysis confirms that although some practices on social media sites display new relationships and new constructions of self-identities, others reveal the persistence of sexism and gender discrimination, even though it may be invisible to the actors and the audience. This paper argues that a code of ethics is necessary to regulate users’ activity on social media sites, creating conscious values about the (un)explored consequences of common internet activities. Some guidelines for creating this code of ethics from a gender perspective are presented in the last section.

 

Downloads

Download data is not yet available.
View citations

Article download

Crossmark

Metrics

Published
2019-10-09
Opr
How to Cite
González Ramos A. M. (2019). Feminist standpoint on social media sites and internet practices. Teknokultura. Journal of Digital Culture and Social Movements, 16(2), 229-241. https://doi.org/10.5209/tekn.64631

Publication Facts

Metric
This article
Other articles
Peer reviewers 
2
2.4

Reviewer profiles  N/A

Author statements

Author statements
This article
Other articles
Data availability 
N/A
16%
External funding 
N/A
32%
Competing interests 
N/A
11%
Metric
This journal
Other journals
Articles accepted 
67%
33%
Days to publication 
119
145

Indexed in

Editor & editorial board
profiles
Academic society 
N/A
Publisher 
Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas