Communicating eco-social protest: playful-artistic artefacts in the nonviolent direct actions of the Extinction Rebellion movement Madrid

Keywords: artivism, communication and culture, cultural pluralism, nonviolence, symbolism in communication

Abstract

This article examines ten nonviolent direct actions of Extinction Rebellion Madrid (XR Madrid) carried out between 2019 and 2024, analysed under the categories of play proposed by Caillois (1994), with an emphasis on playful-artistic objects and their capacity to subvert symbols of power and generate critical reflection. The central focus is on mimicry as a performative tool in activism, capable of combining artistic aesthetics and political action to defuse adverse responses from the public and the authorities. Through qualitative analysis of visual, symbolic and narrative elements, together with participant observation at protests, it explores how these performances transform protest into aesthetically innovative nonviolent resistance. The hypothesis argues that mimicry not only reduces confrontation and generates empathy, but also exposes the contradictions of the current political-economic system. It concludes that mimicry, integrated with artivism, reimagines protest as a key aesthetic-political act in the face of the climate crisis.

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Author Biographies

Iara Rossetti Musso, Universidad Complutense de Madrid

Research Staff Trainee at the Institute for Feminist Research (INSTIFEM) of the Complutense University of Madrid. She develops her research work in the Department of Journalism and New Media of the Faculty of Information Sciences where she is part of the research project I+D+I of the Ministry of Science and Innovation ‘La “manosfera” en las redes sociales. Cultural produsage to reverse gender stigmas and hate culture’. Graduate in Fine Arts and in the Master of Research in Art and Creation. She is part of the climate justice movement Rebellion or Extinction. Her lines of research revolve around the feminist and ecofeminist movement's capacity for contestation, activism, ideological rearmament and resilience to reverse gender stigmas and the culture of hate.

Asunción Bernárdez Rodal, Universidad Complutense de Madrid

Professor of Journalism at the Faculty of Information Sciences. Five sexenios (one in Transfer (2019) and four in Research). 153 academic publications, including six monographs, seven editions of research results, and scientific articles in high impact national and international journals in Q1 journals in Scopus and JCR such as Party Politics, International Journal of Communication, Communications: The European Journal of Communication Research, Gender & Education, etc. She is currently co-directing with Graciela Padilla the R+D+i project with reference: PID2022-141877NB-I00, whose title is La ‘manosfera’ en las redes sociales. Produsage culture to reverse gender stigmas and the culture of hate (Validity: 2023-27).

Graciela Padilla Castillo, Universidad Complutense de Madrid

Vice-Dean for Science Policy and Doctoral Studies and Associate Professor at the Faculty of Information Sciences (UCM). She is Co-PI of the R&D Project ‘La Manosfera en las Redes Sociales. Cultural Produsage to reverse gender stigmas and hate culture’ (Ministry of Science, Innovation and Universities), PI of the R&D Project ’Traceability, Transparency and Access to Information: Estudio y Análisis de las dinámicas y tendencias en el campo’ (Comunidad de Madrid), Director of the journal Investigaciones Feministas, and member of the Instituto de Investigaciones Feministas UCM.

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Published
2025-11-19
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How to Cite
Rossetti Musso I., Bernárdez Rodal A. y Padilla Castillo G. (2025). Communicating eco-social protest: playful-artistic artefacts in the nonviolent direct actions of the Extinction Rebellion movement Madrid. Teknokultura. Revista de Cultura Digital y Movimientos Sociales, 23(1), 47-62. https://doi.org/10.5209/tekn.100756