Sexism advertising: defining concepts and gender indicators. Empirical study of scientific production
Keywords:
scientific production, systematic review, gender indicators, advertising, sexism.
Abstract
In developed societies gender inequality stands as a matter of social and scientific concern, well, these differences have been the subject of various studies. In this sense, feminist research has been concerned about the mass media, and within these by advertising, as they consider them as important agents of socialization them to influence the population. Therefore, in order to observe the main features and the definition specific of advertising sexism in the academic literature, is carried out a systematic review of research related to advertising and gender. The results of this study show that there is ambiguity in the concepts and terminology used by the scientific production for define sexism advertising.Downloads
Download data is not yet available.
Article download
Crossmark
How to Cite
Navarro Beltrá M. y Martín Llaguno M. (2011). Sexism advertising: defining concepts and gender indicators. Empirical study of scientific production. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 5(1), 51-73. https://doi.org/10.5209/rev_PEPU.2011.v5.n1.36922
Issue
Section
Articles
License
In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
