Ecología de la comunicación e interacción social
Keywords:
Ecology, Sociology, Mass media, Micro media, Inter media, Self media, Advertising, Interactivity
Abstract
The phenomenon of communication, advertising and media saturation coincides with the access to technologies and mediated interaction. The media system has gone from the hegemonic mass media diffusion to the more diverse micro media, inter media and self media diffusion. In this context, Abraham Moles’s concept “ecology of communication” from the early seventies gets now a renovated meaning.Downloads
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Published
2011-04-05
How to Cite
Costa J. . (2011). Ecología de la comunicación e interacción social. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 4(2), 17-24. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU1010220017A
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