El spot infantil: expresión, contenido y representación

  • Miguel Ángel NICOLÁS OJEDA
Keywords: Children advertising, Semiotic, Commercial, Promise, Narrative

Abstract

This work is an analysis of children’s advertising. We have analyzed the commercials of television in Christmas 2008/09. This work is a socio-semiotics analysis of commercials to analyze the representations of the child, to identify the characteristics of the narrative structures and to gather the promises or benefits offered to the child in every advertisement.

Downloads

Download data is not yet available.

Article download

Crossmark

Metrics

Published
2011-03-21
How to Cite
NICOLÁS OJEDA M. Á. (2011). El spot infantil: expresión, contenido y representación. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 4(1), 189-210. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU1010120189A
Issue
Vol. 4 No. 1 (2010)
Section
Articles

License

In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.