Publicidad y vida cotidiana. La participación de la publicidad en la conformación de la vida cotidiana

  • Carola García Calderón
Keywords: Advertising, Mass culture, Symbolic consumption, Daily life, Quotidian life

Abstract

The presence of advertising in contemporary societies is heavily linked to the social production processes, where the social nucleuses are established in everyday life. This article deepens on the relationship between communication media, advertising, and daily life; it considers the characteristics of mass societies and the insertion of production processes and the symbolic production that occurs in advertising. Particularly it describes the matter in which advertising messages operate in everyday life, symbolic consumption and its relationship with real consumption.

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Published
2010-06-01
How to Cite
García Calderón C. . (2010). Publicidad y vida cotidiana. La participación de la publicidad en la conformación de la vida cotidiana. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 3(2), 179-196. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0909220179A
Issue
Vol. 3 No. 2 (2009)
Section
Articles

License

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