Segovia, 1936-1937. La publicidad en los tiempos de la Guerra Civil
Keywords:
Advertising poems, El Adelantado de Segovia, Christmas, 1936, Spanish Civil War
Abstract
This study tries to analyze several rare advertisements published in the Segovia's local newspaper El Adelantado de Segovia during Spanish Civil War. Apparently, both the place and the historical moment would not be favorable for advertising. All of them were widespread in a nowadays unusual advertising genre which was popular in the 1930's: advertising poems. This paper is structured in three parts: in the first one is a general overview of the topic. In the second, specific sections of the texts are analyzed, and finally all the poems cited are included as an anthology.Downloads
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Published
2010-05-03
How to Cite
Pastor Martín J. . (2010). Segovia, 1936-1937. La publicidad en los tiempos de la Guerra Civil. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 3(1), 83-100. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0909120083A
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