Estrategias publicitarias en Costa Rica (1900-1930)
Keywords:
Advertisements, History, Consumption, Journalism, Daily Life
Abstract
This article analyzes the advertisements published in Costa Rican newspapers during the first 30 years of the XX century. The purpose is determining which are the techniques and/or advertising strategies of persuasion that developed in Costa Rica during that period, which intended to promote consumption. The research utilizes the social, economic, political and cultural context to explain the evolutionary process of advertising and its incidence in the daily life of Costa Ricans.Downloads
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Published
2008-10-08
How to Cite
Vega Jiménez P. . (2008). Estrategias publicitarias en Costa Rica (1900-1930). Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 2(1), 45-78. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0808120045A
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In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
