La juventud representada: imágenes juveniles presentes en los anuncios de automóviles en el medio prensa español

  • Miguel Ángel Nicolás Ojeda
Keywords: Youth, Advertising, Motor industry, Semiotics, Representation

Abstract

The aim of this paper is to offer a set of juvenile profiles, advertising images of «youth» presented in the advertisements of motor industry in the Spanish newspapers. The theoretical framework of study is based on social-semiotics and the linguistic analysis of advertising messages focused on syntax and semantics.

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Published
2008-04-17
How to Cite
Nicolás Ojeda M. Á. . (2008). La juventud representada: imágenes juveniles presentes en los anuncios de automóviles en el medio prensa español. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 1(2), 183-198. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0707220183A
Issue
Vol. 1 No. 2 (2007)
Section
Articles

License

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