Radiography of advertising ethics in Spain. Analysis of Autocontrol’s resolutions from 2017 to 2021
Abstract
Advertising ethics are becoming increasingly fashionable. Companies have realized the benefits offered by betting on it, mainly in relation to the improvement of the brand image. Hence the Corporate Social Responsibility of which so much is talked about in these times was born. In each of the capitalist countries there are independent bodies that regulate advertising ethics. In the case of Spain it is called Autocontrol. In this article we are going to study what the functions of said entity are and we will analyze the resolutions issued by it in the last five years. This will allow us to know which commercial sectors are most demanded at an ethical level or which moral principles are the most violated by Spanish advertising in the period studied, among other data.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
