Social Dynamics: the Construction of the Female Persona, on the Instagram Platform, from Media Materiality

  • Laís Sousa di Lauro Universidade Federal do Rio Grande do Norte-UFRN
  • Josenildo Soares Bezerra Universidade Federal do Rio Grande do Norte-UFRN
DOI: https://doi.org/10.5209/pepu.72074
Keywords: Advertising, Instagram, Behavior, Social Network, Mediaticity
Agencies: This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001

Abstract

This work aims to analyze the social dynamics of Instagram users, investigating the construction of female personas on the platform, from the media materiality. In order to study the body and its relationships in the current context, new technologies and consequent communicational forms, a questionnaire was applied to users of the Instagram platform, aged between 16 and 29 years. To analyze the data and understand the phenomenon, we appropriated the concepts of Discourse Studies (Foucault) and the Society of the Show (Guy Debord).

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Published
2020-12-15
How to Cite
di Lauro L. S. y Soares Bezerra J. (2020). Social Dynamics: the Construction of the Female Persona, on the Instagram Platform, from Media Materiality. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 14(2), 153-160. https://doi.org/10.5209/pepu.72074
Issue
Vol. 14 No. 2 (2020): Investigación sobre publicidad en Latinoamérica
Section
Dosier

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