La planificación de medios y su aportación a la estrategia integrada de marca

DOI: https://doi.org/10.5209/pepu.67833

Abstract

Frutos Torres, Belinda de (2018): Los medios publicitarios: investigación, planificación y gestión, Madrid, Editorial Síntesis. 206 páginas.

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Published
2020-06-12
How to Cite
Cordón Benito D. (2020). La planificación de medios y su aportación a la estrategia integrada de marca. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 14(1), 107-108. https://doi.org/10.5209/pepu.67833
Issue
Vol. 14 No. 1 (2020)
Section
Reviews

License

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