The ads of advertisers: advertising media in the Almanac Bailly-Baillière (1895-1922)

Abstract

Printed commercial advertising has received significant attention from both academic and professional/sociological points of view from the nineteenth century to the twentieth century. This paper attempts to investigate the commercial advertising of newspapers and magazines that appeared in the studies journals and communicational media. 1520 printed advertising are selected from 176 Medias in the Bailly-Bailiere agenda during 1895 to 1922. Through the profound investigation in the structure and connotations, we can denominate the conventional publication at the same time. Moreover, the way of advertising consciously or unconsciously has been investigated which occupied an important role several decades not only in the context of printed media but also in the context of other media.