MUVAP (2001- 2016): The virtual museum that documents the history of advertising and graphic design in Spain
Keywords:
MUVAP, art, advertising, design, creativity.
Abstract
The purpose of this study is to provide the first historiographical perspective on MUVAP (The Virtual Museum of Advertising). This museum belongs to the virtual platform of the Cervantes Institute and its exhibitions document the history of Spanish advertising and graphic design in Spain. The MUVAP also shows a lot of creative advertising strategies and diverse movements of art into advertising. Specifically, this study researches its origin, as well as, its evolution from 2001 to 2016.Downloads
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Published
2017-05-31
How to Cite
de Vicente Domínguez A. M. (2017). MUVAP (2001- 2016): The virtual museum that documents the history of advertising and graphic design in Spain. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 11, 33-51. https://doi.org/10.5209/PEPU.56392
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