Study of the slogan. Source, attributes and typology
Keywords:
Slogan, Communication, Advertising, Propaganda.
Abstract
This article is the first part of a comprehensive study on the slogan, very used in the commercial and political communication verbal formula, and proven. The interest of their knowledge lies in the breadth and diversity of the areas in which is used, in its controversial character, its strength perlocutiva and that it has given rise to very relevant expressions, strongly anchored in the social imaginary, which form part of the Repertoire of our ideology, our cultural heritage and our collective memory. Their study will be done from the perspective of communication, advertising, the rhetoric and the language.Downloads
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Published
2017-05-31
How to Cite
Eguizábal R. (2017). Study of the slogan. Source, attributes and typology. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 11, 15-32. https://doi.org/10.5209/PEPU.56391
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