Corporate reports of Atresmedia and RTVE in the Web: Juggling for credibility
Keywords:
social responsibility, clarity, annual reporting, Atresmedia, RTVE.
Abstract
This article compares the 2012 reports on corporate social responsibility of Corporación Radiotelevisión Española (RTVE) and Atresmedia, Corporación de Medios de Comunicación, S.A., hosted on their corporate websites. The analysis of these reports allows to review the information that both communication groups project in public opinion, their transparency and dialogue with the stakeholders. The two compared reports overlook information on risks, foster ambiguity and incomplete dialogue with theirs stakeholders.Downloads
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Published
2015-02-13
How to Cite
Arquero Blanco I. y Ortiz Sobrino M. Á. (2015). Corporate reports of Atresmedia and RTVE in the Web: Juggling for credibility. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 8(1), 91-112. https://doi.org/10.5209/rev_PEPU.2014.v8.n1.48389
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